Event Details
Topic:
Navigating Crises: Effective Strategies for Reputation Management
Location:
Online via Zoom
Date:
Wednesday the 11th of December
Time:
10 am – 11 am – Melbourne AEDT
Description
No organisation is immune from risks, whether it’s from cyber incidents, system outages, product faults, extreme weather events, executive indiscretions, health and safety incidents, or any number of other threats. For many, the risks will materialise, and for the unlucky few, they will snowball into full-blown crises.
Compounding every crisis is the close scrutiny and judgment the organisation and its leaders will face on how they respond. Often, the public’s verdict on their performance can do more enduring harm than the crisis itself.
Swift, thoughtful and effective communication is crucial, but in the intensity of a crisis, this is easier said than done. Your level of preparedness will be a key determinant in how well you perform.
In this session, we will discuss some of the key things to consider and what best practice looks like, to help you prepare for a crisis, and emerge from one with your reputation intact.
Key Takeaways:
- Key considerations for effective crisis preparedness
- Best practices to protect and preserve your organisation’s reputation
- Insights into crisis communication from real-world cases
About the Speaker:
Scott Thomson, a Melbourne-based Partner at SenateSHJ, co-leads the firm’s Reputation practice. With 25 years of experience across three continents, Scott has advised public, private, and non-profit organizations on building resilience and managing high-stakes reputational challenges. His expertise spans high-profile crises, from corporate scandals to cyber incidents.
